5 Best Places For Testimonials on Your Website
Today, I wanted to talk about the five best locations that you should be placing testimonials on your website. If you prefer to watch or listen to me discuss this, click on the video or continue reading below.
#1 Dedicated Testimonials Page
This one may seem fairly obvious, but there were actually two types of website owners that spurred this post:
- Those who have testimonials sitting in their inbox or in a Word doc saved on their computer.
- Those who simply leave testimonials on a dedicated page.
So, yes, absolutely have a testimonials / success stories / raving fans / case studies (if you choose to go more in-depth) page on your website. It’s huge and will often attract those looking for proof of past successes among your client base.
But, don’t stop here…
#2 Homepage
While your testimonial isn’t generally going to be your ‘hook,’ your headline, or your unique selling proposition, displaying social proof is absolutely huge in the buyer’s journey and could certainly keep someone on your website that much longer by peaking their interest.
#3 Products and Services Pages
It’s going to be even better if you can highlight a testimonial that’s directly related to the product or service page that your visitor is on. As an example, let’s say you own a health & wellness facility which offers chiropractic care, physiotherapy, massage therapy, and sports injury management. Now, imagine you’re a prospect who’s visiting that sports injury page because you have an existing injury and you need care for. As the health provider, if you have a testimonial highlighted for someone whom you’ve helped in the
past who’s had a traumatic sports injury, imagine how much more powerful that’s going to be in the eyes of that prospect!.
#4 Nearby a Call-To-Action
If the term is new to you, a call-to-action is simply a method of asking your website visitor to take some sort of action, whether it be to book a meeting on your calendar, to contact you, to download a free report, or to purchase a product or service. If have a testimonial nearby, it can take away some doubt that they may have from taking that action.
#5 Scheduling / Checkout / Order Confirmation Pages
Think about the last time that you went to Amazon and added an item to your cart or even proceeded to the checkout page and you STILL haven’t quite made that jump to finalizing your purchase. I know I’ve got items still sitting in my cart for months on end. So, think about how powerful a testimonial can be on that page to take away some of that doubt and get them to click on that ‘confirm purchase’ button.
There you have it guys — those are the five key places where you should be placing testimonials on your website.
A big takeaway here is — if you have great testimonials — please, please, please don’t just stick them on a dedicated testimonials page and leave them there! Scatter these success stories throughout your website. They can be so powerful.
Did I miss any other key pages or do have any feedback about this? How are you using your testimonials to gain the trust of your prospects? Drop a comment below and let me know.